Investing in your craft

Makers, designers, creators, entrepreneurs: I have nothing but hope and respect for you. I have stood where you stand and know what it’s like to weave your way through a messy, unintuitive, perplexing world. Becoming a creative entrepreneur is one of the most courageous things you can do.

At a time when your start-up budget is small to non-existent, you may be left feeling you have no choice but to skip the expensive expertise that could propel you on your way. With-out guidance you find yourself going in circles, making the same mistakes every new, crea-tive business makes, blocked from breaking through to realize your vision. You may question your very dream.

With this in mind I am here to give you a helping hand. Drawing on my graphic design and brand guardian background I have crafted a selection of free and affordable resources to get you on your way.

Design DiariesA Journal for Creative Business Owners and Entrepreneurs

Are You Confident About Charging What You’re Worth?

Knowing what to charge for your product or service has to be one of the most difficult responsibilities of working for yourself. And in an industry where working for free is often expected, seen as something you should be grateful for, charging what you are worth is the bane of the creative entrepreneur. It is no secret that so many of us undercharge in the mistaken belief that we are not worthy of charging high prices. We fear that being expensive means we will not get clients.

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Be authentic and create a brand that is unique to you

I have read way too many blog posts and articles that tell me to build a successful brand my website should look a certain way or that I need to do xyz. The problem is that whilst a lot of what I read does make sense and is usually the same tried and tested advice, I find that there are some things that just don’t resonate with me and when I try out said strategy sometimes it ends up feeling all wrong, not to true to me and what I do. And, that is why it is important to make things […]

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5 Qualities Successful Brands Have In Common

Successful brands have a number of qualities in common. Qualities that make them visible to their right audiences. These qualities are not secrets that only the privileged few can access. They are accessible qualities that every business owner can take advantage of to create their own successful brand. And no matter what stage your business is at, you can use them too. So, what are these qualities? Successful brands:

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Inspiration

As a designer you know that some days things come easy; some days work is hard. You are always welcome here to find inspiration and insight into the experience of being a creative entrepreneur.

You are never alone!