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Five Reasons Why People Are Not Buying Your Product And How To Fix This

Paying customers are the lifeline of any business without them you’re simply running a hobby. Every entrepreneur dreams of creating a successful and profitable business, but for many getting those first customers through the door or to click the buy button can be challenging. People buy what they know, like and trust. It sounds so simple, doesn’t it? Accept that not everyone is going to buy your product because it could be that it’s the wrong colour, too big, too small and so forth for what they need. The problem though is when nothing at all is happening on the […]

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Designer and Architect Tosin Oshinowo Talks Building Creative Businesses

Bold, vibrant striped fabrics covering minimalist furniture designs announced the arrival of Ilé Ilà onto the contemporary African design scene. Handmade in Lagos, Nigeria the furniture designs echo the architectural designs of the company’s founder Tosin Oshinowo, who also runs her own practice, CM Design Atelier. Tosin chats with me about the inspirations behind her work, building two creative businesses and the lessons she’s learned.

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How To Get Your First Piece Of Press Coverage

Getting your very first piece of press coverage for your product, service or business is a very exciting moment in your business journey. I still remember my first of press. It marked a pivotal moment in how I saw and felt about my business and my potential. Someone believed in me enough to share my story. But it took me a while to gather up the courage to reach out to press outlets, so I know how daunting the process of getting your first piece of press coverage can be.

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How Much Do Bloggers/Platform Owners Charge On Average Per Post?

There comes a time when you have been blogging for a while that thoughts turn to making some money from your efforts. You’ve seen and heard of other bloggers and platform owners doing it so why can’t you? People turn to monetising their blogs and platforms for different reasons including earning a bit of extra income each month to supplement the one from the day job, whilst others dream of turning their platforms into their full-time job and being paid to do what they love. 

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Do You Know Who You Are Selling To?

Do you know who you are selling to may seem like an obvious question. But too many creatives look to market their products without knowing exactly who they are selling to. And if you don’t know your customers how can you craft the written, visual and audio messages needed to get your product in front of them?

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How do blogs make money?

Who would have thought when the first blog was created in 1994 that blogs would go on to disrupt the way we work and enable millions of people who may never have had the opportunity to do so in a traditional job, earn the types of income that transforms lives. Well they did and two decades later there are still people wondering how do blogs make money, and whenever I mention that I am a blogger one of the first questions I get asked is ‘so how do you make money?’ 

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Meet the Egyptian Designers Using Design To Create A Better Quality Of Life

Dealing with plastic waste has become a matter of global urgency as the world can no longer afford to ignore the harm the material is having on our world and on our lives. In Egypt, Reform an award-winning product design studio is pioneering the use of discarded plastic bags and upcycling them into sustainable fabrics for interior and lifestyle products. I caught up with the founders to chat about using design to create a better quality of life.

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Mental Health – Depression and the Creative Industries

Research points to a higher incidence of depression in the creative industries. As a creative entrepreneur it is important to look after your well-being. I was watching a segment on CNN where Christiane Amanpour was interviewing Sir Andrew Lloyd Weber about his distinguished career in musical theatre. In it Sir Lloyd referred to his struggle with depression, making the statement that every creative gets depression at some point or other. This made me pause. I have heard it said that those in the creative industries are three times more likely to get depressed* (*stats relate to the UK). So why […]

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Why You Need To Carry Out A Brand Audit

Have you checked the health of your brand lately? In my post What Exactly is a Brand? I explained that a brand is a vehicle that connects your business, product, service or even yourself to your audience. A brand is made up of many things including your logo, the messages you send out, the design of your products, and the experience of your service. A brand, therefore, has great value to your business. It is easy to create a brand, but it needs to be nurtured to make sure it stays relevant in the mind of your existing audience, whilst […]

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Does Following Your Passion Automatically Lead To Success?

I read this quote the other day “Follow your passion and success will follow”. Not the first I have seen or heard this shared or uttered by various people to motivate their audiences. And whilst in theory its all well and good, I know from personal experience that following your passion can be ridiculously hard, and success elusive. And it is the messy, meandering, hard bit that is missing in between that statement. 

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