Cart

Press Enter / Return to begin your search.

Meet the Egyptian Designers Using Design To Create A Better Quality Of Life

Dealing with plastic waste has become a matter of global urgency as the world can no longer afford to ignore the harm the material is having on our world and on our lives. In Egypt, Reform an award-winning product design studio is pioneering the use of discarded plastic bags and upcycling them into sustainable fabrics for interior and lifestyle products. I caught up with the founders to chat about using design to create a better quality of life.

Read More

Mental Health – Depression and the Creative Industries

Research points to a higher incidence of depression in the creative industries. As a creative entrepreneur it is important to look after your well-being. I was watching a segment on CNN where Christiane Amanpour was interviewing Sir Andrew Lloyd Weber about his distinguished career in musical theatre. In it Sir Lloyd referred to his struggle with depression, making the statement that every creative gets depression at some point or other. This made me pause. I have heard it said that those in the creative industries are three times more likely to get depressed* (*stats relate to the UK). So why […]

Read More

Why You Need To Carry Out A Brand Audit

Have you checked the health of your brand lately? In my post What Exactly is a Brand? I explained that a brand is a vehicle that connects your business, product, service or even yourself to your audience. A brand is made up of many things including your logo, the messages you send out, the design of your products, and the experience of your service. A brand, therefore, has great value to your business. It is easy to create a brand, but it needs to be nurtured to make sure it stays relevant in the mind of your existing audience, whilst […]

Read More

Does Following Your Passion Automatically Lead To Success?

I read this quote the other day “Follow your passion and success will follow”. Not the first I have seen or heard this shared or uttered by various people to motivate their audiences. And whilst in theory its all well and good, I know from personal experience that following your passion can be ridiculously hard, and success elusive. And it is the messy, meandering, hard bit that is missing in between that statement. 

Read More

Basic Branding Strategy For The Start-Up Creative Entrepreneur

You’ve created a product, picked a business name, had a logo designed set up a website and maybe have some business cards. This is how many brands typically start out, reacting to what is happening rather than developing from a well-thought-out, or at the very least a basic branding strategy. And whilst this approach will see you through the early start-up days and months there eventually comes a time when you think ‘hang on a second, this is getting very real and I need to get clear on my brand’.

Read More

Does Luck Determine Your Success As An Entrepreneur

I was thinking about the meaning of luck the other day. Frustrated at missing out on an opportunity I pondered the question, ‘Is luck something that just happens to you, or do you create it?’ Does luck determine your success in life and business? I’m sure we’ve all uttered statements like ‘that was lucky’ or ‘you’re so lucky’ when something favourable, leading to success happens to us or others we know. In doing so we affirm our beliefs that luck is this magical thing that chooses who to bless and therefore we have no control over it. But is that […]

Read More

Tips to Prepare for Your Branding Photoshoot

Creating on brand images is one of the most fun-filled aspects of building a brand. It can also be one of the most stressful tasks. Having been through a brand refresh that included a branding photoshoot for on brand images, I thought I would share my experiences of how to prepare and ensure you get the images you want.

Read More

Why It Is Important To Invest In Yourself And Your Business

As a start-up creative entrepreneur on a budget investing in myself and my business was something that seemed out of reach. I just didn’t have the money to do it. Or rather that is what I told myself, as I wasted my precious pounds on things that were never going to bring me a return. What changed for me was a shift in mindset. I always saw investing as meaning working with a coach or taking some fancy course, forgetting that by reading a business book or attending an event I was in fact investing myself and my business. And […]

Read More

Are You Confident About Charging What You’re Worth?

Knowing what to charge for your product or service has to be one of the most difficult responsibilities of working for yourself. And in an industry where working for free is often expected, seen as something you should be grateful for, charging what you are worth is the bane of the creative entrepreneur. It is no secret that so many of us undercharge in the mistaken belief that we are not worthy of charging high prices. We fear that being expensive means we will not get clients.

Read More

Be authentic and create a branded website that is unique to you

I have read way too many blog posts and articles that tell me to build a successful brand my website should look a certain way or that I need to do xyz. The problem is that whilst a lot of what I read does make sense and is usually the same tried and tested advice, I find that there are some things that just don’t resonate with me and when I try out said strategy sometimes it ends up feeling all wrong, not to true to me and what I do. And, that is why it is important to make things […]

Read More