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5 Qualities Successful Brands Have In Common

Successful brands have a number of qualities in common. Qualities that make them visible to their right audiences. These qualities are not secrets that only the privileged few can access. They are accessible qualities that every business owner can take advantage of to create their own successful brand. And no matter what stage your business is at, you can use them too. So, what are these qualities? Successful brands:

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Architect and Furniture Designer Moran Munyuthe on Design, Inspiration and Working for Yourself

Architect and furniture designer Moran Munyuthe is the founder of the Saba Furniture Company, a studio, workshop and retail outlet based on the island of Lamu where he works in partnership with local craftsmen to create heirloom quality furniture inspired by local design and motifs. We caught up with him to get an insight into furniture design, running a workshop and shop and the journey of working for yourself.

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Cameroonian-American Fashion Designer Nyorh Agwe Talks Identity And Building a Fashion Brand

 1. Please introduce yourself, tell us a bit about your background, where you are based, and what led you to a career in fashion design? My name is Nyorh Awum Agwe and I am a Cameroonian-American Fashion Designer. I was born in Cameroon but moved to Italy with my mum when I was 3 weeks old. My first language as a Cameroonian was Italian. After I was 4, we moved back to Cameroon only to move to the United States just 2 years later. Our family had a very nomadic lifestyle. Because of it, I always found myself having to […]

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Kilubukila – Building A Business Whilst Working the 9-5

Last December whilst showcasing our books at the Africa Centre Christmas Market Pop Up we found ourselves neighbours with a furniture design business called Kilubukila, and subsequently got chatting to the founder Jess Kilubu. Jess is among an ever-increasing number of people following their dreams by starting a business whilst working the 9-5 and we invited him to share his motivations and experiences of his creative entrepreneurial journey so far. 1. Please introduce yourself, telling us a bit about your background, and where you are based, and when you set up Kilubukila? I was born and raised in France from a […]

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Native Decor Founder, Vusani Ravele On Building A Sustainable Creative Business

South African product designer and managing craftsman, Vusani Ravele won the hearts of  TV viewers following his appearance on Shark Tank South Africa. Vusani shares with us the impact securing investment has had on developing his business Native Decor, the challenges and rewards of growing a sustainable creative business, the importance of preparedness, having passion and believing in yourself. 1. PLEASE INTRODUCE YOURSELF, AND TELL US A BIT ABOUT YOUR BACKGROUND, WHERE YOU ARE BASED, AND WHAT LED YOU TO A CAREER IN PRODUCT DESIGN? I grew up in South Africa in a small town called Tzaneen. In high school, I ran […]

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Ichyulu Connecting Modern African Fashion With Consumers

Ichyulu is a Nairobi based fashion retail platform that specialises in connecting consumers with African fashion. We caught up with the company to learn more about the African fashion retail industry and get her thoughts on the opportunities and advice for fashion designers looking to stock through retail outlets. 1. Please introduce yourself, and tell us a bit about your background, where you are based and what led to you following a fashion-focused career. I’m Kenyan and I’m based in Nairobi, Kenya. I have always loved African fashion and for a long time, I was a client. I got to […]

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Product Designer Thabisa Mjo Talks Competitions, Design And Business

Thabisa Mjo the founder of Mash T. Design Studio in Johannesburg was a winner of the Nandos Young Hot Designer in 2016, wowing the judges with her show-stopping Tutu 2.0 pendant light, inspired by the Xibelani skirt worn by Tsonga women. Thabisa’s work is a mix of modern design and a celebration of culture referenced in the shapes, patterns, and textures she uses. Winning the competition gave her the confidence to go out and enter more and also showcase her work locally and internationally. She speaks to us about her journey to building a successful design studio.

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Q&A With Pop Up Africa Founder Jessica Laditan

Global interest in all things Africa continues to grow thanks in part to dedicated exhibitions and events that help to introduce the continent’s diverse offerings to new audiences. In the UK Pop Up Africa is one such series of events, usually comprising a mix of vibrant market and delectable food stalls, and where we had the opportunity to showcase Shoko Press books at one of their events over the summer. Events like these take a lot of behind the scenes planning, hard work, and passion. And to find out more we caught up with Pop Up Africa founder Jessica Laditan to get […]

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Tips For Creating A Winning Book Proposal And Submitting To Publishers

Whenever I mention I have written and published a book, some of the questions that tend to follow include ‘I want to write a book, how do go about’, and how do I get my book published?’. It is said that everyone has a book within them, and for first-timers taking your book proposal from idea to published can be a daunting challenge, the prospect of which prevents many from doing so.

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