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A Course For Creative Entrepreneurs

Atelier Fifty Five by Tapiwa Matsinde Support For African Creative Start Ups Liz Riley Photography
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In the early days of building your start-up you may not have brand clarity.

One of the biggest challenges creative entrepreneurs face when it comes to branding their business is knowing where to start. The typical assumption being to create a logo, and then leaving it at that.

But branding is so much more. And with many available platforms on which to promote your business branding has become an increasingly sophisticated process that can be overwhelming. And with branding experts charging into the $1000s, getting good professional advice can put it out of the reach of early-stage entrepreneurs who often have tight budgets.

So with this in mind, I have created Define Your Brand, a video-based course specially designed for ambitious creative business owners like you. Entrepreneurs who are looking to create and develop a successful brand, one that reflects the heart and soul of your business and makes you more visible to your audience.

I created Define Your Brand with creative ventures and artistic entrepreneurs in mind. The straightforward, actionable advice in the course makes it the perfect starting point to help you get brand clarity. The course draws on my experience, pooling together over 20 years working in corporate communications as a brand guardian and graphic designer with that of an entrepreneur and brand consultant. So let me introduce you to the steps I follow to create my own brand and the brand strategies I develop for my one-to-one clients.


This is for you if you:

  • Don’t full know what a brand is, and why it is important for your business
  • Feel like your brand doesn’t truly reflect the passion and purpose behind your business
  • Fell like your business is invisible in the marketplace
  • Want to have an edge in the market
  • Want to put in place the foundations for a great brand strategy
  • Are on a budget
  • Need some background on branding before working with a designer/agency


What you will learn:

  • A clear understanding of what a brand, and the branding process is
  • How to create your own branding strategy
  • The different areas that are important to building a brand
  • The confidence to discuss your branding needs with any designers and agencies you may work with now or in the future
  • The confidence to make the right decisions relating to starting and developing a brand that truly reflects your business and position it for success in a competitive marketplace


What you will get:

  • Life-time access to pre-recorded video modules so you can listen, plan and work at your own speed
  • Course slides presented in a downloadable guide
  • Examples so you can immediately put what you read into practice
  • Two FREE Workbooks so that you can get to work on building your brand as you go through the course. These are:
  1. Your Brand of Genius Workbook with printable worksheets that give you a clear step by step process to starting, developing and maintaining your brand
  2. Market Research Workbook with printable worksheets that give you a clear step by step process to doing your own market research for your business
  • During the four week period that the course runs, you will have access to me at the end of each week to answer any course and brand related questions you may have.


Your commitment

I run the Define Your Brand course for four weeks several times a year. But you can work at your own speed once you have purchased the course as you will have lifetime access to the content.
There are a limited number of places available for each intake.


Your investment

£259 for lifetime access
I offer a payment plan for two payments of £150 each. The first secures your spot, with the second due before the course begins.

Can you really afford not to build a brand that truly reflects your business?

The Define Your Brand course is currently closed. Register your interest to be among the first to know when enrolment opens.

  • This popular Africanisim beautifully illustrates the pioneering spirit of togethernes. It highlights how working and collaborating with others can propel you to new heights. Building a business rarely happens in isolation. Atelier Fifty Five seeks to to shine the light on African brands, and this includes extending a hand by sharing our knowledge and expertise to help African brands become the best they can be. So let us go together. Sign up to the Atelier Fifty Five Academy mailing list and join a community of ambitious creative business owners dedicated to creating brands that make their audiences sit up and take notice.⁣
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.  #quotes #inspirationalquotes #motivationalquotes #africanproverb #brandstrategy #creativeentrepreneur  #entrepreneur #mycreativebiz  #brandbuilding #africanstartup #africanbusiness #makeithappen
  • Preserving traditional skills the Kayla cushion by Frida 54 highlights the art of Tritik, a process of knotting and sewing that results in a variety of symmetric patterns. Handwoven with 100% cotton from the cotton mills of northern Cameroon the textiles are dyed with handmade dyes using ancestral techniques. [📷 credit: @frida_54 ]
  • Values . Respecting the design [📷 credit: @atelierfiftyfive]
  • Infuse your interior style with the colourful elegance of African beaded necklaces courtesy of The African Woven Necklace light shade by @moderngesture. The design features graduating circular hoops each hand wrapped with colourful woven thread bands. Handcrafted in Cape Town, South Africa by designer Candice Lawrence, the lighting is available in the  Atelier Fifty Five shop. [📷 credit: @atelierfiftyfive]
  • Eight years ago I started a blog as a place to document the interesting things I was discovering with regards to the design and creativity emerging from Africa. From the moment I created my first blog post little did I know where the journey would take me. Fast-forward to present day I have not only been privileged to witness the development of an industry, but to also have an active role in creating awareness about it.

On this journey, I have seen Africa’s design industry grow from a handful of names from a handful countries to a continent wide-reach. Some names that were just starting out have become internationally respected leaders in their field, whilst behind them, a new generation of names are coming up and claiming their place in the industry.

To say that it is an exciting time for African design and creativity would be a gross understatement! We are in a time of rapid advancement and unbridled creative expression, that is setting the foundations and standards for future generations to build on. And like many other emerging industries in Africa, creativity is opening up opportunities to those who are willing to seize them. And seizing them designers are!

And as Atelier Fifty Five begins a new chapter it is an opportunity for me to renew my commitment to supporting the development of the African design industry and helping those I work with and write about, and work with to fulfill their potential for creating world-class brands. 
I invite you to visit our website to discover more. [Link in bio]

Tapiwa, Founder Atelier Fifty Five
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Instagram @ atelierfiftyfive