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Are You Confident About Charging What You’re Worth?

Knowing what to charge for your product or service has to be one of the most difficult responsibilities of working for yourself. And in an industry where working for free is often expected, seen as something you should be grateful for, charging what you are worth is the bane of the creative entrepreneur. It is no secret that so many of us undercharge in the mistaken belief that we are not worthy of charging high prices. We fear that being expensive means we will not get clients.

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This Is What Happens When You Choose To Dream Big

Seven years ago I made a major career shift and started a blog with vague ideas of what I wanted to do as a career, and no idea of how I was going to get there. About to complete my Masters a careers advisor told me they could not help me. I was on my own. So I made a list of all things I wanted to try out, adding to it over the years; some worked, some failed and some that I ended up working on were not even on my list, to begin with. One of the things […]

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Deferring The Short-Term Dreams To Reap The Long-Term Rewards

One of the hardest things about following the path to entrepreneurship is having to defer certain dreams giving rise to the feeling that you are being left behind, when you see your friends and family who are working the nine-to-five building up careers with [steady] paychecks and purchasing the material things that indicate a successful life i.e. houses, cars, holidays.

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The Ten Year Rule, Fact Or Fiction

If you read my review of the book Never Too Late To Be Great, you would have seen mentioned the Ten Year Rule. As someone who switched careers from graphic design to writing and publishing via a stint as a jewellery designer, I find the Ten Year Rule fascinating. The theory being that it takes ten years, equating to 10,000 hours for someone to master their craft and then become an expert in it. The theory was the result of research by John Hayes a Carnegie Mellon University Professor and later by others including Professor K. Anders Ericsson. There are various […]

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BOOK REVIEW: Never Too Late to be Great

We live in a world that celebrates youth and the underlying message that if you haven’t made it by a certain age you never will. Living in an online world driven by a youthful audience of digitally savvy Millenials and Gen Z’s means they inevitably make up a large portion of the success stories we now see and read. Not knocking Millenials and upcoming  Gen Z’s -I think it is great to see a generation unafraid to embrace entrepreneurship- but you could be forgiven for thinking entrepreneurship is a young person’s game. Because for those outside these demographics it can […]

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Appreciate What You Have Achieved Rather Than Dwelling On What You Have Not

I have always been a glass half empty rather than a glass half full kind of girl, a mindset that I have worked, and to be honest am still working, hard on to change. I was reminded of this recently while working client side in their offices, and when asked what I would be doing next once my contract ended and I left the team I began to list the projects I was working on. The responses I got momentarily stunned me because I started to see what I do, my achievements and the progress I have made through their eyes. […]

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How To Get The Most Out Of Business And Personal Development Books

I have always been an avid reader, but business and personal development books were never really at the top of my reading list until a few years ago when I realised that if I wanted to grow and develop as an entrepreneur I needed to invest in content and courses that would help me to do so. And I think this is something all entrepreneurs should be doing. Learning benefits our development as entrepreneurs, opening us up to new ideas, teaching us new skills to help us become better at managing our businesses and so much more. But with thousands of […]

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  • This popular Africanisim beautifully illustrates the pioneering spirit of togethernes. It highlights how working and collaborating with others can propel you to new heights. Building a business rarely happens in isolation. Atelier Fifty Five seeks to to shine the light on African brands, and this includes extending a hand by sharing our knowledge and expertise to help African brands become the best they can be. So let us go together. Sign up to the Atelier Fifty Five Academy mailing list and join a community of ambitious creative business owners dedicated to creating brands that make their audiences sit up and take notice.⁣
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.  #quotes #inspirationalquotes #motivationalquotes #africanproverb #brandstrategy #creativeentrepreneur  #entrepreneur #mycreativebiz  #brandbuilding #africanstartup #africanbusiness #makeithappen
  • Preserving traditional skills the Kayla cushion by Frida 54 highlights the art of Tritik, a process of knotting and sewing that results in a variety of symmetric patterns. Handwoven with 100% cotton from the cotton mills of northern Cameroon the textiles are dyed with handmade dyes using ancestral techniques. [📷 credit: @frida_54 ]
  • Values . Respecting the design [📷 credit: @atelierfiftyfive]
  • Infuse your interior style with the colourful elegance of African beaded necklaces courtesy of The African Woven Necklace light shade by @moderngesture. The design features graduating circular hoops each hand wrapped with colourful woven thread bands. Handcrafted in Cape Town, South Africa by designer Candice Lawrence, the lighting is available in the  Atelier Fifty Five shop. [📷 credit: @atelierfiftyfive]
  • Eight years ago I started a blog as a place to document the interesting things I was discovering with regards to the design and creativity emerging from Africa. From the moment I created my first blog post little did I know where the journey would take me. Fast-forward to present day I have not only been privileged to witness the development of an industry, but to also have an active role in creating awareness about it.

On this journey, I have seen Africa’s design industry grow from a handful of names from a handful countries to a continent wide-reach. Some names that were just starting out have become internationally respected leaders in their field, whilst behind them, a new generation of names are coming up and claiming their place in the industry.

To say that it is an exciting time for African design and creativity would be a gross understatement! We are in a time of rapid advancement and unbridled creative expression, that is setting the foundations and standards for future generations to build on. And like many other emerging industries in Africa, creativity is opening up opportunities to those who are willing to seize them. And seizing them designers are!

And as Atelier Fifty Five begins a new chapter it is an opportunity for me to renew my commitment to supporting the development of the African design industry and helping those I work with and write about, and work with to fulfill their potential for creating world-class brands. 
I invite you to visit our website to discover more. [Link in bio]

Tapiwa, Founder Atelier Fifty Five
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Instagram @ atelierfiftyfive