Cart

Press Enter / Return to begin your search.
Atelier Fifty Five by Tapiwa Matsinde Support For Growing Brands Liz Riley Photography
Industry Insights
for Growth

When you’re ready to scale, build a solid framework and clear design for growth. Branding Strategy and Market Research expands the possibility for your business.

Slider

Creating a solid foundation

Letting someone into your business can be hard until you reach the point where the hours in your day are no longer enough to address all the things that come with founding a business. And the more your business grows, the more important it becomes to recognise when true expertise is worth the investment.

I bring business experience, industry knowledge and a fresh pair of eyes to help you see things from another perspective. Sometimes we get so caught up in the vision for our businesses that we can become blind to what those outside the process are seeing or can contribute. Bespoke branding strategy and market research packages are crafted to suit your business’ specific needs and goals. When your plan is clear and clearly effective you can go back to creating exceptional products.

I work with makers, designers, and creators in high-end design and lifestyle sectors who have been in business for 6 months or more or are starting a new business that requires a substantial investment and research to back the idea’.

There is immense value in investing in your business; the right advice and guidance will help your venture grow and flourish.

Brand Ingenuity

Building the brand that stands for your artistry

Slider
Beyond the Logo to a World-Class Brand

Your brand goes far beyond your logo. Crafting a brand that stands for your business is about knowing who you are and communicating your particular genius to your audience in the simplest and most powerful way possible across every channel you use. Your brand will evolve as your business evolves, and it must remain relevant to your customers and audience. Ingenious brands are born from strategy and become the anchor of your vision and the guide for your decisions.

I draw on more than 20 years’ work as a brand guardian and graphic designer for some of the world’s most prestigious brands in the luxury, lifestyle, financial and legal sector. Now I choose to concentrate on crafting bespoke Brand Ingenuity Blueprint for creatives who are ready to start or expand their business to design and lifestyle markets, specifically those in Western markets. I help them build a world-class brand based on their local values, goals, and vision.

RESULTS:

The outcome of our work together is a complete Brand Ingenuity Blueprint that will act as Guidebook, Standards, and Companion to refer to as you build and develop your brand.

I’ll walk you through the Blueprint, either in person or over a video call, going through each section of your beautifully designed document to clarify and highlight each area, making sure you understand it thoroughly.

3 months later, we’ll review how you’re implementing your Brand Ingenuity Blueprint to ensure it is successfully guiding your business build.

HOW WE WILL WORK TOGETHER:
  • Like most successful relationships, it starts with a conversation via an introductory SKYPE/Zoom call.
  • If we prove to be a perfect fit, you’ll be invited to complete Your Brand of Genius Workbook, giving me as much information as you can.
  • Where possible I’d love to visit your studio/workshop/office and see the things you surround yourself with. Your environment speaks volumes about what you value.
  • We will then have a Clarity Call to review your vision and needs together.
  • Using the information you provide and my insight and experience I get busy working on crafting your blueprint.
  • Once complete I deliver your bespoke, beautifully designed Brand Ingenuity Blueprint.
  • We then have a call to go through the Blueprint to make sure you are clear on how the brand strategy and plan will work for you.
  • We’ll follow up together after 3 months to ensure your Brand Ingenuity Blueprint is helping you build your brand and your business.
YOU’RE READY IF:
  • You want branding that reflects the sophistication of your work
  • You want a clear Blueprint that helps make business decisions easier
  • You want your business to stand out in the crowded marketplace
  • It’s time to introduce your brand to the world’s stage
  • You want more confidence discussing your branding needs with designers and agencies you may work with now or in the future
  • Your branding is tired, outdated, and no longer represents the success and promise of your business

It’s time to:

Infuse your business with new energy
Reconnect with your distinct differentiation
Make wise choices with confidence
Clarify your vision so you can aim directly for your goals
Place your business proudly on the world stage


Your investment in this service USD$4,197

I offer a payment plan of USD$2,227 to get started with the remainder due prior to delivery of the completed work.

Please note I only work with a limited number of clients per quarter on a first come first served basis.

For more information, please contact me here.

Market Insight

Finding the need that your business will serve

Slider


Must-have Information to Enter New Markets
Market research is an important, yet often rushed or ignored, part of planning and running your business. It uncovers the needs of your customers, reveals who your competitors are and what they are doing, and informs the way you position, evolve and expand.

Having worked in the creative industry both on the African continent and in Europe, I see the market you are operating in from the perspective of a local designer stepping onto the global stage. The bespoke Market Insight Report gathers and presents clear information specific and relevant to the business owner who is in tune with their heritage, yet global in their outlook.

RESULTS:

The outcome of our work together is a complete Market Insight Report that will document the research, opportunities, and insights of your market and recommendations for positioning your business successfully within it.

I’ll walk you through the Report, either in person or over a video call, going through each section of your beautifully designed document to clarify and highlight each area, making sure you understand it thoroughly.

HOW WE WILL WORK TOGETHER:
  • Like most successful relationships, it starts with a conversation via an introductory SKYPE/Zoom call.
  • If we prove to be a perfect fit, you’ll be invited to complete Your Market Opportunity Workbook, giving me as much information as you can.
  • We will then have a Clarity Call to review your vision and needs together.
  • Using the information you provide and my insight and experience I get busy working on crafting your Report.
  • Once complete I deliver your bespoke, beautifully designed Market Insight Report.
  • We then have a call to go through the Report to make sure you are clear on how market opportunities will work for you.
YOU’RE READY IF:
  • You’ve been in business for a while and are looking to scale
  • You want to expand into a new sector, country or region
  • You want to showcase at an international tradeshow
  • You’re starting a new business that requires a substantial investment and research to back the idea
  • You want to validate the findings of your own market research

It’s time to:

Position your business for global success
Embrace opportunities that come your way
Anticipate change and be ready
Stay competitive
Strengthen your customer connections and loyalty 

Your investment

Your investment in this service USD$3257

I offer a payment plan of USD$1741 to get started with the remainder due prior to delivery of the completed work.

Please note I only work with a limited number of clients per quarter on a first come first served basis.

For more information, please contact me here.

When the beat of the drum changes, so must the dance.

African proverb

Slider