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Atelier Fifty Five by Tapiwa Matsinde Support For Growing Brands Liz Riley Photography
Industry Insights
for Growth

When you’re ready to scale, build a solid framework and clear design for growth. Branding Strategy and Market Research expands the possibility for your business.

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Creating a solid foundation

Letting someone into your business can be hard until you reach the point where the hours in your day are no longer enough to address all the things that come with founding a business. And the more your business grows, the more important it becomes to recognise when true expertise is worth the investment.

I bring business experience, industry knowledge and a fresh pair of eyes to help you see things from another perspective. Sometimes we get so caught up in the vision for our businesses that we can become blind to what those outside the process are seeing or can contribute. Bespoke branding strategy and market research packages are crafted to suit your business’ specific needs and goals. When your plan is clear and clearly effective you can go back to creating exceptional products.

I work with makers, designers, and creators in high-end design and lifestyle sectors who have been in business for 6 months or more or are starting a new business that requires a substantial investment and research to back the idea’.

There is immense value in investing in your business; the right advice and guidance will help your venture grow and flourish.

Brand Ingenuity

Building the brand that stands for your artistry

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Beyond the Logo to a World-Class Brand

Your brand goes far beyond your logo. Crafting a brand that stands for your business is about knowing who you are and communicating your particular genius to your audience in the simplest and most powerful way possible across every channel you use. Your brand will evolve as your business evolves, and it must remain relevant to your customers and audience. Ingenious brands are born from strategy and become the anchor of your vision and the guide for your decisions.

I draw on more than 20 years’ work as a brand guardian and graphic designer for some of the world’s most prestigious brands in the luxury, lifestyle, financial and legal sector. Now I choose to concentrate on crafting bespoke Brand Ingenuity Blueprint for creatives who are ready to start or expand their business to design and lifestyle markets, specifically those in Western markets. I help them build a world-class brand based on their local values, goals, and vision.

RESULTS:

The outcome of our work together is a complete Brand Ingenuity Blueprint that will act as Guidebook, Standards, and Companion to refer to as you build and develop your brand.

I’ll walk you through the Blueprint, either in person or over a video call, going through each section of your beautifully designed document to clarify and highlight each area, making sure you understand it thoroughly.

3 months later, we’ll review how you’re implementing your Brand Ingenuity Blueprint to ensure it is successfully guiding your business build.

HOW WE WILL WORK TOGETHER:
  • Like most successful relationships, it starts with a conversation via an introductory SKYPE/Zoom call.
  • If we prove to be a perfect fit, you’ll be invited to complete Your Brand of Genius Workbook, giving me as much information as you can.
  • Where possible I’d love to visit your studio/workshop/office and see the things you surround yourself with. Your environment speaks volumes about what you value.
  • We will then have a Clarity Call to review your vision and needs together.
  • Using the information you provide and my insight and experience I get busy working on crafting your blueprint.
  • Once complete I deliver your bespoke, beautifully designed Brand Ingenuity Blueprint.
  • We then have a call to go through the Blueprint to make sure you are clear on how the brand strategy and plan will work for you.
  • We’ll follow up together after 3 months to ensure your Brand Ingenuity Blueprint is helping you build your brand and your business.
YOU’RE READY IF:
  • You want branding that reflects the sophistication of your work
  • You want a clear Blueprint that helps make business decisions easier
  • You want your business to stand out in the crowded marketplace
  • It’s time to introduce your brand to the world’s stage
  • You want more confidence discussing your branding needs with designers and agencies you may work with now or in the future
  • Your branding is tired, outdated, and no longer represents the success and promise of your business

It’s time to:

Infuse your business with new energy
Reconnect with your distinct differentiation
Make wise choices with confidence
Clarify your vision so you can aim directly for your goals
Place your business proudly on the world stage


Your investment in this service £3250

I offer a payment plan of £1675 to get started with the remainder due prior to delivery of the completed work.

Please note I only work with a limited number of clients per quarter on a first come first served basis.

For more information, please contact me here.

Market Insight

Finding the need that your business will serve

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Must-have Information to Enter New Markets
Market research is an important, yet often rushed or ignored, part of planning and running your business. It uncovers the needs of your customers, reveals who your competitors are and what they are doing, and informs the way you position, evolve and expand.

Having worked in the creative industry both on the African continent and in Europe, I see the market you are operating in from the perspective of a local designer stepping onto the global stage. The bespoke Market Insight Report gathers and presents clear information specific and relevant to the business owner who is in tune with their heritage, yet global in their outlook.

RESULTS:

The outcome of our work together is a complete Market Insight Report that will document the research, opportunities, and insights of your market and recommendations for positioning your business successfully within it.

I’ll walk you through the Report, either in person or over a video call, going through each section of your beautifully designed document to clarify and highlight each area, making sure you understand it thoroughly.

HOW WE WILL WORK TOGETHER:
  • Like most successful relationships, it starts with a conversation via an introductory SKYPE/Zoom call.
  • If we prove to be a perfect fit, you’ll be invited to complete Your Market Opportunity Workbook, giving me as much information as you can.
  • We will then have a Clarity Call to review your vision and needs together.
  • Using the information you provide and my insight and experience I get busy working on crafting your Report.
  • Once complete I deliver your bespoke, beautifully designed Market Insight Report.
  • We then have a call to go through the Report to make sure you are clear on how market opportunities will work for you.
YOU’RE READY IF:
  • You’ve been in business for a while and are looking to scale
  • You want to expand into a new sector, country or region
  • You want to showcase at an international tradeshow
  • You’re starting a new business that requires a substantial investment and research to back the idea
  • You want to validate the findings of your own market research

It’s time to:

Position your business for global success
Embrace opportunities that come your way
Anticipate change and be ready
Stay competitive
Strengthen your customer connections and loyalty 

Your investment

Your investment in this service £2499

I offer a payment plan of £1300 to get started with the remainder due prior to delivery of the completed work.

Please note I only work with a limited number of clients per quarter on a first come first served basis.

For more information, please contact me here.

When the beat of the drum changes, so must the dance.

African proverb

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  • This popular Africanisim beautifully illustrates the pioneering spirit of togethernes. It highlights how working and collaborating with others can propel you to new heights. Building a business rarely happens in isolation. Atelier Fifty Five seeks to to shine the light on African brands, and this includes extending a hand by sharing our knowledge and expertise to help African brands become the best they can be. So let us go together. Sign up to the Atelier Fifty Five Academy mailing list and join a community of ambitious creative business owners dedicated to creating brands that make their audiences sit up and take notice.⁣
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.  #quotes #inspirationalquotes #motivationalquotes #africanproverb #brandstrategy #creativeentrepreneur  #entrepreneur #mycreativebiz  #brandbuilding #africanstartup #africanbusiness #makeithappen
  • Preserving traditional skills the Kayla cushion by Frida 54 highlights the art of Tritik, a process of knotting and sewing that results in a variety of symmetric patterns. Handwoven with 100% cotton from the cotton mills of northern Cameroon the textiles are dyed with handmade dyes using ancestral techniques. [📷 credit: @frida_54 ]
  • Values . Respecting the design [📷 credit: @atelierfiftyfive]
  • Infuse your interior style with the colourful elegance of African beaded necklaces courtesy of The African Woven Necklace light shade by @moderngesture. The design features graduating circular hoops each hand wrapped with colourful woven thread bands. Handcrafted in Cape Town, South Africa by designer Candice Lawrence, the lighting is available in the  Atelier Fifty Five shop. [📷 credit: @atelierfiftyfive]
  • Eight years ago I started a blog as a place to document the interesting things I was discovering with regards to the design and creativity emerging from Africa. From the moment I created my first blog post little did I know where the journey would take me. Fast-forward to present day I have not only been privileged to witness the development of an industry, but to also have an active role in creating awareness about it.

On this journey, I have seen Africa’s design industry grow from a handful of names from a handful countries to a continent wide-reach. Some names that were just starting out have become internationally respected leaders in their field, whilst behind them, a new generation of names are coming up and claiming their place in the industry.

To say that it is an exciting time for African design and creativity would be a gross understatement! We are in a time of rapid advancement and unbridled creative expression, that is setting the foundations and standards for future generations to build on. And like many other emerging industries in Africa, creativity is opening up opportunities to those who are willing to seize them. And seizing them designers are!

And as Atelier Fifty Five begins a new chapter it is an opportunity for me to renew my commitment to supporting the development of the African design industry and helping those I work with and write about, and work with to fulfill their potential for creating world-class brands. 
I invite you to visit our website to discover more. [Link in bio]

Tapiwa, Founder Atelier Fifty Five
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Instagram @ atelierfiftyfive