DISCLOSURE: This post contains affiliate links meaning I may get a
Thinking of monetising your blog? You are not alone. How to make money blogging is a popular search engine topic, as bloggers (and other social media platform owners) from all walks of life seek to leave the 9-5 behind and make a full-time living online. Successful bloggers and social platform owners make it look easy, and graphics popping up in your feed telling you to follow such and such method to earn 5 / 6 figures a month further fuel the dream. But if it was as easy as it is made out to be then every blogger and social platform owner would be raking in those promised sums of cash. But as we all know it takes time and effort to achieve the goals we set for ourselves. Like most things making money as a blogger or platform owner is all about planning and preparation and having realistic expectations.
To increase your chances of successfully making money blogging here are some things you need to consider:
First things first, in order to
2. Your content
Your niche and what you blog about will have an impact on how you
3. Income streams
You need to think about what income streams are right for you and your audience. There are many ways to earn an income from your blog, and as technology advances more opportunities keep opening up. That said making money blogging doesn’t mean you are restricted to being online. You can take your efforts offline too. This means there is something for everyone. If your goal is for your blog or social platform to provide a full-time job and primary income, to increase your chances of achieving this I will advise not putting all your eggs in one basket. In other words put in place multiple streams of income, so that if one dries up, or doesn’t work out you have others to fall back on.
Here is a look at the main income streams to monetise your blog and platforms:
A popular choice with bloggers and one of the quickest ways to
To get started visit: Sign up to Google Adsense
Not as visible as banner ads affiliate links are the placement of linked text or images into your content so that they look like part of the feature. These links relate to a third-party company’s product or service that you are talking about and promoting in your content. Affiliate links contain a special code to identify your blog as the referrer. When the reader clicks on the linked text they are taken to the product’s webpage and if they make a purchase you will earn a small fee. Again the more readers that click through and purchase the more you earn. And just like banner ads too many can not only be annoying but make you come across as just chasing money and not thinking of your audience. If you choose to use affiliate links you need to put a disclosure statement at the start of the relevant posts to make this clear to the reader. Just like I have done at the start of this post.
To get started: You can sign up to a retailer’s affiliate
Bloggers move into this offering in order to control the type of adverts that appear on their posts. Sponsored post or advertorials, as they are also known, are posts promoting a third-party product but designed to look like any other post on your blog or feed. The difference
To get started visit: Bloggers Connected, or do a search for ‘companies connecting advertisers and bloggers’
Remember what I said in point 2. about listening to what your customers are asking for? If you have a serviced-based blog, creating digital products such as courses, e-books and workbooks are a great way to serve your audience and make money blogging. The major benefit of these types of product is that you create it once, and set it up to automatically download or send upon receipt of payment meaning you can potentially reach many people without you having to physically deliver the content each time.
To get started: Have a look at your popular posts and see if you can expand them into a course or book. Alternatively, if you have several posts following the same theme bundle them together in a logical order to turn them into an e-book. To create your course have a look at Teachable and Thinkific, which both have excellent getting started guides.
Taking on clients
Making money blogging doesn’t mean it has to only take place on your blog. By using your blog posts and expertise to attract your right audience you can build on your digital product offering by offering more
To get started: Take some time and think about what you are good at. What advice do you always find yourself dishing out when asked or notice that others always say to you things like ‘you make it look so easy!’ that you could see yourself teaching others. What you take for granted could be the very thing someone else will pay you to learn or have.
Restricting access to some of your blog posts or other content such as videos, courses, and forums for paid members gives you the advantage of earning a recurring income. Membership sites do require a lot of maintenance, so you do have to make sure that you keep the paid for content topped-up on a consistent basis i.e. monthly, and that the paid for content gives more value than your free content.
To get started visit: The Membership Guys
Setting up a digital or bricks-and-mortar shop selling products you or others create is a great way of earning an income from your blog or social media platform. What you choose to sell is entirely up to you, keeping in mind your audiences needs of course.
To get started: If you need help figuring out what your audience wants Do You Know Who You Are Selling To? guides you through the process.
If you have positioned yourself as an expert on your subject area getting paid to speak at conferences and events is highly rewarding not just in what you can earn (sought after speakers can command appearance fees ranging from 5 to 6 figures), but is also a great confidence booster in being
To get started: Start building relationships with event hosts for the event you would like to speak at. You can do this by befriending them online, offering to write guest posts for their blog. The aim is to get them used to
As you can see from the above as you work your way down the list the income streams get more lucrative. Making money blogging is the same as running any other type of business, so treat it as such. You need to plan, set goals and be realistic in knowing that nothing happens overnight, things take time.
If you are thinking of turning your blog into a business and earning an income from it and want to talk through your options have a look at Make Money Doing What You Love Clarity Call, my dedicated one-to-one service for creative entrepreneurs looking to turn their passion into a successful and profitable business. On the call you will receive more
– Tapiwa[Image credits: The image shown belongs to Christina Morillo via Pexels. If downloaded and used elsewhere please credit accordingly.]