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Here’s the thing about dreams and following your passion, ignore them and they generate this voice that keeps whispering in your ear, and the more you keep trying to block it out, batting it away, the louder it gets until all you can hear is an irritating, roaring noise. That irritation is telling you, you need to take action.

Listening to the voice and following your dreams can be one of the scariest, leaps into the unknown thing you can do, and yes the ride is not easy but boy oh boy can the rewards be sweet.

Over the years I have had little voices that I have listened to, and others that I have not, leading me into things like unsuitable partnerships and devaluing my myself. But out of all these there is one I have tried to ignore for almost a decade but in the last few months it has become deafening and with support and guidance of my brilliant coach Jac McNeil, I am finally doing something about it.

In my line of work I am privileged to be surrounded by individuals who are listening to, and following that voice in their ear, and their journey is what motivates and encourages me to keep going. Support to turn that little voice into reality is crucial, especially in the early days of becoming an entrepreneur and can make all difference in staying the course or giving up at the first hurdle. Support doesn’t mean having to work with a coach, it can be reading blog posts, journals, catching up on podcasts, listening to speakers and meeting and chatting to others at events, and more. Whatever you choose, it is important you do not attempt to do this alone.

What little voice are you ignoring? And more importantly, what are you going to do about it? If you don’t mind sharing I would love to know. Because you owe it to yourself, and the world around you to shine brightly as the star you were put into this world for. And if you don’t what’s the alternative… waking up one day and wishing what if…

Happy New Year! And may this be the year you shine brightly as the star that you are!

– Tapiwa Matsinde

[Image credits: The image shown belongs to Tapiwa Matsinde. If downloaded and used elsewhere please credit accordingly.]

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  • This popular Africanisim beautifully illustrates the pioneering spirit of togethernes. It highlights how working and collaborating with others can propel you to new heights. Building a business rarely happens in isolation. Atelier Fifty Five seeks to to shine the light on African brands, and this includes extending a hand by sharing our knowledge and expertise to help African brands become the best they can be. So let us go together. Sign up to the Atelier Fifty Five Academy mailing list and join a community of ambitious creative business owners dedicated to creating brands that make their audiences sit up and take notice.⁣
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On this journey, I have seen Africa’s design industry grow from a handful of names from a handful countries to a continent wide-reach. Some names that were just starting out have become internationally respected leaders in their field, whilst behind them, a new generation of names are coming up and claiming their place in the industry.

To say that it is an exciting time for African design and creativity would be a gross understatement! We are in a time of rapid advancement and unbridled creative expression, that is setting the foundations and standards for future generations to build on. And like many other emerging industries in Africa, creativity is opening up opportunities to those who are willing to seize them. And seizing them designers are!

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Tapiwa, Founder Atelier Fifty Five
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